Believe Media has brought on Minerva Content partners Mary Knox and Shauna Seresin to head sales and marketing for the company globally. The move reunites Knox with Believe founders Luke Thornton and Liz Silver, as she was the company’s first head of sales when it started up in 2000. She and Seresin will lead branding and sales efforts while working with Believe’s existing reps internationally. Minerva retains its roster of clients that it represents both nationally and on the East Coast.
West Coast representation shop Safeword Creative Management, launched by Erika Sheldon and Erika Bokamper in April, has brought on former ICM commercial agent Matt Griffin as junior rep. Griffin has a diverse background in talent and commercial management, having spent time on both sides of celebrity brand partnership. The hire comes on the heels of the addition of two clients to Safeword’s roster–international production company Community Films and Los Angeles-based production company JOJX. They join a Safeword roster for representation on the West Coast and in Texas that includes DECON, Humble, Los York, Lost Planet, Paydirt, Room Two, and Shadowmachine….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More