Ogury, which specializes in personified advertising, has named Samir Chabab as VP of marketing. Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and business growth. Chabab has spearheaded the development and implementation of global marketing and communication strategies for both B2B and B2C companies. Prior to joining Ogury, Chabab was head of international, marketing & communications at Index Exchange, where he was pivotal in elevating the company’s brand presence and expanding its business partnerships across the globe. In this role, he also oversaw the strategic event execution of various tentpole industry events, including the Cannes Lions International Festival of Creativity, DMEXCO, CES, and Advertising Week. Preceding his time at Index Exchange, Chabab served as product marketing manager at Google, where he built innovative value propositions and defined successful go-to-market strategies with a customer-centric approach. At Ogury, Chabab will lead the company’s global field marketing efforts and be responsible for all Americas, EMEA, and APAC activations. Originally from France, Chabab will sit in Ogury’s London office and report to chief marketing officer Emily Barfuss…..
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More