L.A.-based production company Tomorrow has enlisted the veteran sales team at Hustle to handle representation on the East Coast. Tomorrow’s talent roster was formerly repped on the East Coast by The Family. Hustle is headed by Anya Zander, founding partner and talent rep. Hustle joins a Tomorrow sales force which also includes Hero Mgmt. on the West Coast and Collective Management in the Midwest. Other production companies repped by Hustle include Partizan, Media Monks, Tool, Ruffian, Chromista and Sweet Shop….
Pixotope, a virtual production/mixed reality solution for broadcast and live events, has hired L.A.-based Brad Rochon as its VP of sales and marketing. His move follows a 23-year tenure at Ross Video, where he held various positions in sales, channel management and product management. In his role at Pixotope, Rochon will strengthen the Oslo, Norway-headquartered brand’s U.S. operation, underpinned by the deployment of company-wide marketing campaigns to drive growth by increased brand awareness, and to nurture existing customer engagement….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More