ALIBI Music has hired David Diaz as director of marketing. Most recently responsible for the full launch of a beauty brand startup, Diaz has also stewarded creative departments for national advertising agencies, managed large internal marketing departments and directed commercials and feature-length documentaries. Diaz, who graduated from Northern Arizona University with a Bachelor of Science degree in Advertising, got his start as a jr. copywriter with a small agency in Phoenix. He then built, nurtured and sold a Hispanic advertising agency. Diaz’s diverse career path has steered him to direct the international marketing efforts for a global surf brand, a Swiss air filtration company and an automotive manufacturer….
AdPredictive, a customer intelligence platform, has brought Ali Levitan on board as EVP business development and growth, bringing to the team over 20 years of experience in business growth and marketing. Among her previous roles, while she was head of global strategic business development and innovation at General Assembly, Levitan helped drive the organization’s first ever multi-enterprise live online reskilling initiative dedicated to increasing diversity in tech from within, CODE for Good. Levitan’s perspective on leadership and marketing is supported by her experience hosting BOSS, an executive interview series on LinkedIn, featuring leaders including Carla Hassan, CMO at JPMorgan Chase, Joi Gordon, CEO of Dress for Success, and Norman de Greve, CMO of CVS Health….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More