Sarah Gitersonke, owner of representation firm SG+Partners, will handle the Midwest for Adolescent Content, known for it roster of young, diverse directors. Headed by executive creative director Ramaa Mosley, EPs Hope Farley and Brandon Piety, Adolescent operates as a think tank, research studio and production company across all platforms from TV broadcast, Instagram and Snapchat for brands such as Disney, Target, Beat’s Music App, Hasbro, American Girl, Bud Light, ESPN, Tom’s Shoes and Diesel. By partnering with SG+Partners, Adolescent Content joins the firm’s growing roster of creative solutions including Chicago-based Strange Loop Studios, Noise Floor Sound Solutions and Mode Project, and L.A.-based Bubba’s Chop Shop and live action production company Apartment 8….
DP Michael Pescasio has joined Innovative Artists for representation in commercials. He has worked with brands such as BMW, Wells Fargo, and National Geographic…..
Production designer Eve McCarney has secured Dattner Dispoto and Associates (DDA) for representation….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More