Creative audio shop Sonic Union has signed NORELATION, a New York-based management company headed by Mike Orsini, to handle representation on the East Coast. NORELATION reps a diverse collective of multi-disciplinary talent for commercial and branded content. Orsini has built a reputation for being a true resource and an astute connector over the last 11 years as a rep in advertising. He founded NORELATION to connect further to the creative culture he experienced as a film student at Emerson. Having worked in Hong Kong, he returned to the US, met his wife, Leah, a VFX producer, who along with his old friend Dan Sbrega from Uncle Lefty, had encouraged Orsini to merge his talent for sales with his passion for storytelling….
Business communications firm Mitel has appointed Eric Hanson to its executive team as chief marketing officer. Hanson will lead Mitel’s global marketing strategy, including solutions marketing for Mitel’s extensive communications portfolio, demand generation, brand, partner engagement marketing, customer marketing, and global communications. Hanson brings nearly 30 years of executive and marketing expertise to the Mitel team. Most recently, he was CMO at OneSpan, a provider of electronic signature and cybersecurity software, where he drove new programs that increased enterprise demand generation and improved the company’s brand and reputation in targeted market segments. Previously, Hanson served as CMO at Fuze where he was instrumental in contributing to the business and product innovation momentum that led to the company’s acquisition by 8×8 in 2022. Prior to his time in the technology sector, Hanson was CEO and co-founder of SPY, a creative studio. Under his leadership, the company worked on advertising campaigns with brands such as Nike, Toyota and Apple, and films including Iron Man, Hunger Games, and Avatar….
Media Links, a manufacturer known for media transport solutions that deliver high value content over IP networks, has appointed Lineup as its authorized reseller and business partner in Brazil. Lineup is an engineering firm specializing in providing technical expertise, sales solutions, project management, consultancy, and seamless systems integration services tailored for both broadcast and professional AV markets. Technology and Engineering Emmy Award winner Media Links–which helps to deliver live sporting and entertainment experiences to audiences worldwide, is headquartered in Japan, with offices in the U.S. and Australia….
