Global production company The Sweet Shop has promoted Lauren Schuchman to head of sales for the U.S. Schuchman began in advertising working under Dana Balkin at Resource LA, coming from a creative background as a pitch writer and development assistant for film and television companies with studio and network deals. She joined The Sweet Shop after serving as director of new business (national) for Hybrid Edit + Content. Prior to that, Schuchman was the in-house production manager for Moxie Pictures….
Design-centric production company King and Country has signed The Standard Society’s Heather Guillen and Katy Richter for Midwest commercial representation. King and Country was established in 2006 by directors Rick Gledhill and Efrain Montanez and EP Jerry Torgerson. Guillen and Richter launched The Standard Society in 2013….
Entertainment brand consultancy and marketing innovations agency Troika has hired Kevin Aratari to oversee all sales and marketing functions and work closely with founder and CEO Dan Pappalardo on strategic business development and thought leadership initiatives. Aratari will be instrumental in activating Troika’s strategic goal of aligning the agency with the changing entertainment media landscape. He will also work with John McGinnis, who was recently promoted to executive director of client services, to help manage all cross functions between producers, accounts and business development providing a seamless and optimal client experience. Prior to joining Troika, Aratari was a 13-year veteran of entertainment creative agency mOcean, where he joined as managing director and was later promoted to executive VP and then chief marketing officer. There, he founded the Broadcast Department that produced 360 campaigns, rebrands, series launches and brand partnerships for the agency’s television clients, including; FX Networks, Discovery Networks, Scripps Networks, A+E Television Networks, Sony Pictures Television International, Turner Networks, AMC Networks, Disney/ABC Networks, CBS and Showtime. Before his tenure at mOcean, Aratari was a supervising producer at global entertainment branding agency Pittard Sullivan. There, he helped create and launch brand strategies for Sky Movies (UK), HBO, J-Sport (Japan), Emirates Media Inc (UAE), Sony Entertainment Television (Southeast Asia and Latin America), and Pro 7 (Germany), among others….
Riedel Communications has appointed Maribel Roman to the role of sales manager for Spain. In this new position, Roman will provide dedicated support with a focus on Spain, Portugal, Italy, and Greece. Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. Roman is an international sales manager with more than seven years’ experience in the broadcasting market. She previously worked for Spanish intercom and professional monitor manufacturer KROMA, Spain’s leading developer and manufacturer of professional AV broadcasting equipment. Following that company’s 2014 merger with the well-known Spanish audio company AEQ, she served as an AEQ area sales manager for a variety of European countries….
