Production companies RSA and Black Dog Films have signed on MilkToast to represent their rosters on the East Coast. Milk Toast will seek opportunities for commercials and campaigns for RSA’s roster, and for Black Dog’s new creative talent a focus on branded creative, long-form and non-traditional projects which push the cultural barometer. The relationship marks a reunion between RSA and MilkToast co-founder Philip Fox-Mills, who spent 13 years as an executive producer at RSA. He runs MilkToast with co-founder Jake Strom, whose experience includes staff positions at commercial shop Furlined and talent agency ICM. The two will tap into their extensive network to deliver opportunities with brands and agencies for RSA and Black Dog’s established and up-and-coming filmmakers…..
MilkToast has also taken on East Coast sales representation for Squeak E. Clean Studios, a global creative audio network creating culture defining soundtracks through advertising, film, television and immersive experiences with premium sound and music stylings. Squeak E. Clean Studios maintains bases of operation in New York, Los Angeles, Chicago, Austin, Sydney and Melbourne…..
ELIAS Music, a Universal Publishing Production Music company, has formed a partnership with The License Lab to exclusively represent its music catalog in the U.S. Founded in 2011 by composer and music producer Daniel Holter, The License Lab is known for its handcrafted, innovative approach toward music creation, producing tracks that are used widely in television, documentaries, sports, advertising and corporate media. The company boasts 10 original labels that have released more than 420 albums comprising 6,500 unique titles. Under the new agreement, ELIAS Music will promote and license the License Lab’s catalog for entertainment, advertising, broadcast and corporate media. The catalog will also be represented in select international markets through Universal Production Music. The License Lab has a special niche in the production music world. The company has its own recording studio in Milwaukee and records much of its music there using live musicians. It also maintains ongoing relationships with other independent artists, composers, musicians and recording studios around the world….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More