Tracy Richards has been named chief marketing officer of digital agency Organic. In this new position, part of a restructure of Organic’s business development efforts, Richards will report directly to CEO David Shulman. Shulman has tapped Richards to identify expanded new business opportunities and grow relationships with existing clients. The new design of Organic’s business development team has contributed to strong momentum at the agency in recent months, including the addition of PulteGroup and two yet-to-be-announced new business wins. Richards brings nearly two decades of experience in business development and marketing communications to this new role. An Organic veteran who’s been with the agency for over 13 years, Richards most recently served as group director, global business development. In that role she led the ideation and creation of digitally inspired consumer experiences for the agency’s clients. She also managed multiple Omnicom-level new business initiatives during her tenure. Organic is part of the Omnicom family. Organic’s clients include Hilton Worldwide, Kimberly Clark, Procter & Gamble, Intel, Pepsi, and Visa….
Director Jun Diaz Joins m ss ng p eces For U.S. Commercial Representation
Production company m ss ng p eces has added Jun Diaz to its directorial roster for U.S. commercial representation. Diaz has helmed dozens of campaigns for brands including the NFL, IKEA, BMW, Samsung, Converse, Mastercard, Seamless, Heineken, eBay, and the Ad Council. He also created a series of captivating films for the Council of Fashion Designers of America (CDFA) Awards.
Diaz’s inspiring PSA entitled “Make Them Visible” for the NYC Rescue Mission was an experiment featuring footage of unsuspecting people walking by their family members, all dressed to appear homeless. The footage was then shown to the unaware people, leaving many speechless and emotionally moved to tears. Profoundly affecting, the PSA reached two million views in three days and earned a spot on YouTube’s Top 20 Worldwide.
Prior to joining m ss ng p eces, Diaz was most recently represented by production company O Positive.
Half Filipino and half Japanese, Diaz was born in Tokyo. He grew up traveling to various parts of Southeast Asia and East Africa with his parents and four siblings before moving to the U.S. to pursue his dream of becoming a director. Forging his own path in the industry, Diaz was an editor for over a decade before transitioning to directing. He gained widespread acclaim for his work in commercials and feature films, with editing credits including American Movie, Home Movie, and the critically acclaimed The Kid Stays In The Picture, for which he received an ACE Eddie Award nomination for Best Edited Documentary Film.
“Kate, Ari, Brian, and the whole m ss ng p eces team have built a community,” said Diaz. “Creatively, I mesh so well with them. In some ways, I feel it’s a new beginning for me, because you can never... Read More