Tracy Richards has been named chief marketing officer of digital agency Organic. In this new position, part of a restructure of Organic’s business development efforts, Richards will report directly to CEO David Shulman. Shulman has tapped Richards to identify expanded new business opportunities and grow relationships with existing clients. The new design of Organic’s business development team has contributed to strong momentum at the agency in recent months, including the addition of PulteGroup and two yet-to-be-announced new business wins. Richards brings nearly two decades of experience in business development and marketing communications to this new role. An Organic veteran who’s been with the agency for over 13 years, Richards most recently served as group director, global business development. In that role she led the ideation and creation of digitally inspired consumer experiences for the agency’s clients. She also managed multiple Omnicom-level new business initiatives during her tenure. Organic is part of the Omnicom family. Organic’s clients include Hilton Worldwide, Kimberly Clark, Procter & Gamble, Intel, Pepsi, and Visa….
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More