Los Angeles-based production company Raucous Content, under the aegis of owner/EP Steve Wi, has lined up a new business development and sales team consisting of indie reps Irma Rodriguez of In House Reps on the West Coast, Chiara Chung and Gunder Kehoe of CCCo in the Midwest, and Denise Blate Roederer and Lark Liedtke of RHODA on the East Coast….
StrawberryFrog–the independent strategy, marketing, advertising, and design agency under the aegis of founder and CEO Scott Goodson–has hired Rasika Narang as its chief growth officer. In this newly created position for the company, Narang will apply over 15 years of experience as a growth driver and proven innovator to lead marketing, new business development and digital innovation for the firm. Narang’s experience includes leadership roles at Ogilvy, where during her 16 years there she built and grew brands such as IBM, SAP, Lenovo, Philips and DuPont. She was also a key contributor in establishing the agency’s performance marketing practice. More recently she held the role of SVP, brand and growth marketing at programmatic media company, Viant Technology, and in January of this year she joined the board of directors of the American Marketing Association. Narang is based in StrawberryFrog’s New York office….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More