Melissa Bell has joined Warner Bros. Games as executive VP of global marketing. In this role, she will oversee all aspects of marketing strategy and global consumer-facing marketing functions across all platforms worldwide.
This press release features multimedia. Reporting directly to David Haddad, president of Warner Bros. Games, Bell will be responsible for the global marketing strategy across the company’s console, mobile, and PC games portfolio. As a member of the senior leadership team, she will lead the marketing departments, including brand and performance marketing, creative, social, community, analytics and research, and franchise planning. Her focus will be on scaling marketing investments effectively to grow franchises, deepen engagement, and attract new audiences while guiding the ongoing measurement of key metrics and market indicators to support the company’s goals. Prior to joining Warner Bros. Games, Bell served as the chief marketing officer of 2K, where she led marketing efforts for many successful gaming brands. She has also held leadership positions at Volkswagen Group, Jaguar, WPP, and Publicis, working across multiple continents and countries, including Australia, China, Singapore, Hong Kong, and the U.S….
Cinnafilm Inc., a provider of image and sound conversion solutions, has appointed Maria Psyhogios as its VP of business development. Before joining Cinnafilm, Psyhogios served as VP of business development at Giant Worldwide, where she successfully drove growth by selling quality control testing services to major studios and streamers. Prior to that, she held the same position at Solekai Systems, leading sales efforts for digital video software engineering services in the media and entertainment sector. Psyhogios is based in San Diego and reports to Cinnafilm chief revenue officer Ernie Sanchez….
Sphere Entertainment Co. (NYSE: SPHR) has hired Chandra Allison, a sales and marketing leader with 30 years of diverse experience in the hospitality and events industries, to serve as EVP, sales and service for Sphere, a next-generation entertainment medium in Las Vegas. Working with executive leadership, Ms. Allison will develop and implement sales and service strategies aligned with the Company’s overall business objectives and strategic direction, including developing a corporate conference business for product launches and other events. As part of her role, she will oversee the sales and service teams to achieve continued revenue growth, market expansion, and outstanding customer satisfaction. She will also work to develop and execute comprehensive sales plans, optimize service delivery, and build strong relationships with key clients and stakeholders in the Las Vegas market and beyond. Most recently, Allison was SVP of strategy and growth at Oak View Group (OVG) where she was responsible for overseeing strategy and growth across the OVG360 portfolio, including the design and development of meetings spaces, business strategy and programming for OVG’s planned Las Vegas hotel and casino project. Prior to joining OVG, Allison served in roles of increasing responsibility over nearly 25 years with The Venetian Resort in Las Vegas. In her last role as SVP of sales and marketing, Allison led sales and marketing efforts for group, convention, tradeshow, and leisure sales. Allison’s experience prior to The Venetian Resort includes events and sales roles at Las Vegas hotel and casino properties….
Allison Giorgio has been named chief marketing officer at Wellness Pet Company. She joins the company and its senior leadership team to serve as the voice of the consumer, ensuring optimized and unified touchpoints that lead to unparalleled experiences for pet parents. Giorgio joins Wellness Pet after 18 years at PUMA North America, most recently serving as VP, marketing. In this role, Giorgio led a team of more than 60 across all marketing and communication departments and spearheaded the development of integrated marketing strategies and experiences for the brand’s portfolio of businesses. Prior to that, Giorgio held marketing roles at various brands, including Boston Ski & Sports Club, Sudbury Health and Fitness Connection and Annie’s Homegrown….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More