Serial Pictures is extending its long-time partnership with Anonymous Content to include representation in the U.K. and Amsterdam. Somesuch previously represented the Serial roster in the U.K. market. Serial Pictures now represents directors such as Bradford Young, John Hillcoat, Daniel Askill, BRTHR, Alejandro Landes Echavarría, Fabien Baron, Paolo Sorrentino, Moses Sumney, and Scott Frank for commercials and music videos in the U.K and Amsterdam through its U.K. banner in partnership with Anonymous Content. “It is a natural progression for Serial Pictures to grow its brand to the U.K. and Amsterdam as we celebrate 16 years of partnership with Anonymous Content,” said Serial Pictures founder and executive producer Violaine Etienne. “I am thrilled to continue to expand our reach with a more significant market presence in territories known for their boundless creativity.” Tor Fitzwilliams, Anonymous Content U.K. managing director and EP, said, “Serial Pictures has a long history of representing world-class directors. We are excited to support them in their work with U.K. and Dutch agencies, brands and music videos”…
International Data Group (IDG), a market intelligence and data company, has appointed Michelle Boockoff-Bajdek as chief marketing officer. Boockoff-Bajdek will join the IDG executive leadership team, reporting directly to IDG CEO Genevieve Juillard. Boockoff-Bajdek joins IDG from Skillsoft, where she built and led a global marketing team responsible for driving brand awareness, customer preference, and company growth. Her extensive industry experience will help to position IDG at the forefront of enabling IT buyers and vendors to make critical technology decisions. As CMO, Boockoff-Bajdek will oversee the company’s global marketing strategy with a focus on delivering exceptional customer experiences and driving growth by leveraging the power of the IDC and Foundry brands. Prior to Skillsoft, Boockoff-Bajdek served as the CMO of IBM Watson and led global business marketing for The Weather Company, an IBM business….
Vizrt, a provider of real-time graphics and live production solutions for content creators, has added Timbre Broadcast Systems to its growing list of channel partners worldwide. Timbre is a broadcast sales and solutions company operating in Africa and will be offering Vizrt’s live production tech to content creators in the Sub-Saharan African region….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More