Producer and creative director Daron Hollowell has launched Zenith, a Los Angeles-based talent management and consulting company that is part strategy and part representation. With a focus on creating collaborations between new wave content creators and brands, Zenith is a resource for forward-looking brands and agencies. Hollowell has over a decade of experience in music, advertising, production, and brand creation. He fronted the seminal hardcore band Four Hundred Years, then founded the music collective Black Iris Music in 2004. In 2008 he founded White Iris Records, early home to Los Angeles artists including Best Coast, FIDLAR, and Electric Guest. He went on to found music production house Ring The Alarm in 2014 and its beer brand offshoot, Day Beer in 2018. Zenith is an asset for brands and agencies who see the opportunity in partnering with and fostering diverse and distinctive voices in content creation as a path to take branding and marketing in exciting new directions. Hollowell is replicating his model for Black Iris Music, only this time it is for content creators. Hollowell explained, “Our focus is on diverse creators with strong, fresh, and distinct voices. We are also embracing multi-hyphenate talent who can execute their vision across a variety of media and platforms: photographers who also design, directors who choreograph, editors who make music–this allows for a greater amount of quality content from a unique perspective. That’s what we’re ultimately here to do–make connections for the maximum benefit to both creators and brands.” Zenith’s inaugural roster includes tinygiant, Rocket Film, Lumenati and Bindery NYC….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More