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    Rep Report for June 24, 2016

    By SHOOTUpdated:No Comments4727 Views
    Taylor Maggard, marketing director at Sound Lounge

    Santa Monica, Calif.-based Cultivate.Media, headed by managing director/executive producer Mark Thomas, has secured Meredith Bergman of Mercury Rising to handle representation in NY and on the East Coast….

    Audio post company Sound Lounge has named Taylor Maggard to serve as its marketing director. She reports to EP Mike Gullo. At her new roost, Maggard is responsible for leading all integrated marketing campaigns, strengthening Sound Lounge’s brand voice and expanding the company’s digital presence. In addition to her digital marketing and brand strategy expertise, she has a significant background in event coordination and design. Prior to joining Sound Lounge, she served three years as the director of marketing for Related Risk Management & Compliance in New York. Maggard is a graduate of the University of Florida with a degree in advertising….

    DP Kevin Sarnoff, with a body of work including commercials and music videos, has signed with Dattner Dispoto and Associates for representation….

    Category:Rep Reports
    Tags:Cultivate.MediaDattner Dispoto and AssociatesSound Lounge

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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