London-based entertainment and culture agency Attachment has appointed Ana Thorsdottir as innovation director, social & creators. The hire deepens Attachment’s existing culture strategy services, with a heightened focus on driving innovative creator and influencer-led partnerships for clients, as well as enhanced strategies to deepen executional platforms for client campaigns. Thorsdottir brings 15 years experience to her new role, having previously worked in the EMEA creator and partnerships marketing teams at Meta and Instagram. Alongside being the client lead at Attachment for Google, YouTube and Amazon, Thorsdottir will also spearhead the development and execution of creator strategies, data insights and machine learning across the agency’s global client portfolio including TikTok, Snapchat, Bumble, Spotify, and The British Fashion Council. While at Meta, Thorsdottir led EMEA planning, strategy and marketing initiatives, working on projects with creators and public figures such as Marcus Rashford, Pamela Reif, and Khaby. Her extensive experience also includes WPP’s Mediacom as head of influencer marketing, consulting CEOs and CMOs at L’Oréal, PepsiCo, Unilever, P&G, The Coca Cola Company, Disney, Mars, Adidas, and Brand USA….
JVC Professional Video, a division of JVCKENWOOD USA Corporation, has brought Kelli Matthews on board as marketing manager. Matthews joins JVC from Konica Minolta Sensing Americas, a global manufacturer in the aerospace, automotive and light/display industries, where she held dual roles as marketing specialist and trade show manager. With Konica, Matthews provided support for the company’s social media, website, PR, digital and advertising initiatives, along with trade show and event management….
