Production designer Arad Sawat (A Tale of Love and Darkness directed by Natalie Portman), editor Jeff Castelluccio (Cardinal X directed by Angie Wang) and costumer designer Tracie Delaney (commercials and music videos) have signed with Dattner Dispoto and Associates (DDA) for representation. DDA has also booked the feature films Breakable You (director: Andrew Wagner) for its client, production designer Dara Wishingrad, and House Cat (director: Robert Logevall) for costume designer Patrik Milani….
RadiumOne, a global omni-channel programmatic ad buying platform, has appointed Brian Gardner to the newly formed position of director of Canada, heading up the company’s growing business in the region. The veteran sales exec will lead the RadiumOne Canada team from the company’s Toronto office. He will be responsible for generating strategic partnerships with agencies, trading desks and brand advertisers. Gardner has over 15 years of agency, publisher and programmatic partnership development experience, most recently as a sr. account executive at RocketFuel. Previously he held leadership and management positions at Real Media Group 24/7 and Yahoo Canada, among others. Additionally, he helped develop the supply side programmatic strategy for North America’s largest independently owned newspaper publisher, The Chronicle Herald. San Francisco-based RadiumOne builds software that automates media buying, making big data actionable for digital marketers. The company uses programmatic advertising to connect brands to their next customers by incorporating valuable proprietary data about behaviors, actions and interests demonstrated by consumers across web and mobile touch points. Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More