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    Rep Report for July 14, 2017

    By SHOOTUpdated:No Comments3558 Views
    Hillary Herbst (l) and Sonia Blum of Sonia Reps
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    A staple in the commercial representation industry for more than three decades, indie firm Hilly Reps is now Sonia Reps. In a role reversal of sorts, advertising veteran Sonia Blum has purchased the company from Hillary Herbst, establishing Sonia Reps. Herbst will continue working with the company, providing her experience and dedication.  “The plan was always that Sonia would take over as I wound down,” said Herbst.  “She brings an understanding of both sides of the business, having spent eight years at FCB and two years at Havas before she started working with me in 2012.” Sonia Reps handles the Midwest for a roster which includes: live action companies The Colony (NY/Sydney), Durable Goods (LA/NY), The Famous Group (LA/NY), Grand Large (NYC/Paris), Rodeo Show (LA), UVA(LA) and 71 Degrees North(Chicago); Animation/CG/VFX studios AfterParty (NY), BENT Image Lab(Portland), Jelly London (London), and NERD Productions (London); postproduction house The Colonie (Chicago); and music/sound design shop Nylon Studios (NY/Sydney)….

    Heather Guillen and Katy Richter, founders of indie rep firm The Standard Society, will handle the Midwest for production and post house Optimus. Guillen and Richter will work with Tim Jacobs, Optimus’ national director of sales….

    Shure Incorporated, manufacturer of microphones and audio electronics, announced an expanded, global role for Mark Humrichouser, as VP of its Americas and Asia/Pacific sales organizations. In this role, he leads the sales, marketing, customer training and education, customer service, and product technical support functions for these regions. Prior to this appointment, Humrichouser served as VP and general manager of the company’s Americas business unit. His other positions at Shure were general manager of the U.S. business unit and director of U.S. sales. He began his career at Shure in 2006, after a nine-year tenure at Sennheiser U.S., where he served in several roles, including team manager for professional systems and the music industry, regional sales manager, and regional market development manager….

    Category:Rep Reports
    Tags:Shure IncorporatedSonia Reps



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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