Kelly Salmon has come home. The New York-based sales and marketing pro has rejoined LVLY, the NY-headquartered international creative studio, in the new position of director of business development. Her hire was announced by LVLY’s EVP/managing directors Wendy Brovetto and Cara Cutrone. Salmon was head of sales for the editorial division of LVLY from 2011 to 2015. She got her start in the industry working on set as a production coordinator before moving into sales, initially with a live action company before transitioning into postproduction. Prior to rejoining LVLY, Salmon led her own independent repping firm, Hunt & Gather, where her roster included the live action production company Joinery; the original music house Mophonics; sound design specialty shop Henry Boy; the animation studio HouseSpecial; and the design and motion studio Trollbäck. In her new role, Salmon will rep the entire range of LVLY services, from editorial and live action production (via LVLYHOOD) to design, motion graphics, VFX, beauty finishing and music and sound (via Decibel)….
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More