Good Behavior, the comedy commercial production outfit recently launched by director Pete Marquis and his partners Victoria Guenier and Adam Lawson, have brought Mike Egan on board as the company’s first director signing. This also happens to be Egan’s first signing for commercial representation; he has been helming spots freelance for almost four years. Egan has a deep affinity for oddball characters who find themselves in unusual circumstances. He likes capturing these characters with simple, yet dynamic images that let them shine through in all their glory and connect with audiences.

“The Good Behavior name is more than just a name,” said Egan. “The things they care about and the things I care about are like a Venn diagram, circles sitting atop one another. And I love the fact that their logo is a baby cherub smoking a cigarette!”
The last two or three years, whenever I found a piece of work out in the world that I loved, when I tried to find out who made it, all roads led to Pete. I’ve been biding my time for quite a while, being very deliberate about my career, building my reel, having lots of conversations in the business. I had faith that the right folks would find me. Good Behavior finally did.”

Marquis said, “After seeing Mike’s work, I got the sense he wasn’t out to make ads for ad’s sake. He’s not going for the easy laugh or cliche construct. His left of center point of view is on full display in his work. And still he’s able to impart originality in a way that enhances the concept without getting in the way of it. I want to see more of Mike’s work out there in the world. And I want to see more of Mike. I’m thrilled to have an excuse to make both those things happen.”

Egan developed his... Read More