Sarah Jayne Gipson has joined San Francisco-based Gumas Advertising as digital marketing manager. Gipson has more than two decades of experience developing and managing digital marketing encompassing online campaigns, email marketing, search engine optimization, lead generation, web development, ecommerce, and analytics. She comes to Gumas having led digital efforts for a variety of brands including Shakey’s Pizza, St. Vincent’s Jewelry, Sammy’s Camera, and other consumer and B2B brands. Gipson is an award-winning affiliate marketing manager and holds certifications in Advanced Google Analytics and HubSpot Inbound Marketing….
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, has appointed David Scott to its board of directors. Scott was most recently the head of global business marketing at Twitter, and previously the founder and CEO at Marketfish, a marketing SaaS platform focused on automating email marketing campaigns. He also served as the head of marketing at multiple enterprises, including AT&T, Honeywell and Peoplesoft, as well as several successfully acquired startups. Scott will be working closely with the leadership team at CM Group to further accelerate enterprise market growth and multichannel expansion across CM Group brands, including Campaign Monitor, Sailthru, Emma, Delivra, Liveclicker, Vuture and Selligent Marketing Cloud. Insight Partners, CM Group’s majority investor, was an early investor in Twitter and identified Scott for the CM Group board appointment. Deven Parekh, managing director at Insight Partners, will step down from the board….
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More