Mike Lobikis has been appointed head of sales/executive producer at Partizan. He comes from bicoastal talent agency Hustle, where he represented Partizan while serving as partner and talent rep for the West Coast market. Now moving in-house in an executive capacity, Lobikis will be dedicated to further growing the Partizan brand. As head of sales and EP, Lobikis will continue to curate and develop diverse talent that fits with the Partizan mission statement, while evolving the offerings in the advertising, content, music video, film and TV spaces to service Partizan’s clients. Partizan proved to be a shining example of adaptability in 2020, producing work for major brands such as Adobe, Chase, Amazon, Verizon, and Apple, along with videos for musical artists like Tom Petty, Dua Lipa, The Strokes and Katy Perry. Lobikis is no stranger to representing and developing award-winning creative talent. Prior to Hustle, Lobikis served as executive producer at Mass Appeal, and before that he was head of development at Tool of North America….
Sean Owolo has joined bicoastal production company ArtClass as head of broadcast development. Owolo is a seasoned marketing executive with more than 20 years of experience in the music, television, and film industries. At ArtClass, Owolo will work closely with executive producer/partner Geno Imbriale and EP/head of sales Jack Strachan to collaborate and help TV network and streaming clients with their many marketing needs, from launch campaigns to branded partnership projects. Owolo will continue to build on the momentum ArtClass has established in the entertainment space with such clients as ESPN, Netflix, Amazon, and Philo, among others. Owolo was most recently an executive producer at creative studio Roger, where he oversaw projects for Disney+, Viacom, and Britbox. Before that, he was a partner and executive producer at Big Machine, an Emmy-winning VFX production company working with such clients as National Geographic, AMC, Sony Studios, and Netflix. Owolo previously held senior-level positions at Warner Bros. Music, Priority Records, and Universal Music. As sr. director of marketing at Unsung Entertainment, he worked with clients such as Brandy, Usher, and Jaime Foxx, and facilitated branded partnerships with HP for select Unsung Entertainment artists. He was also a marketing specialist for NYC branding and design firm Alternative Design, working on branding campaigns for such clients as Walt Disney, Vibe, and Bad Boy Records….
BMG Production Music (BMGPM) has hired Deb Oh as sr. director of creative licensing. The move is part of the expansion of its East Coast sales operation and in particular the strengthening of its advertising and synch division to serve its global clients. Oh is tasked with leading the charge in advertising with production music for the East Coast, as well as launching the Custom Advertising department. Based in New York, she reports to BMGPM U.S. sales team lead, Amberly Crouse-Knox. In the last few years, BMG has grown its production music division with a number of key senior hires and innovative deals, including: acquiring Deep East Music and Dynamic Music, partnering with ITV Studios, Bonne Pioche Music, Wibbitz and Red Bull, and the launch of an in-house creative agency. A classically-trained musician with commercial experience on agency and studio side, Oh joins BMGPM from creative audio agency Squeak E. Clean Studios where she was executive producer of the New York office, working on campaigns for Ford, Spotify, Microsoft, Nintendo, and Mastercard, among many others. Prior to that she held producer roles at music and sound boutique Nylon Studios and Young & Rubicam. She is also the founder of the personalized music concierge service, DEBOP….
AgencySource.tv has been launched by BikiniLists’ Ross Macrae. The new venture, which offers a comprehensive up-to-date curated online list of ad agencies, brands, production companies, publishing companies and their current personnel, is being overseen by industry data engine veteran Colleen D’Amico, formerly of The Source Creative. D’Amico is VP of sales for AgencySource.tv….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More