Rick Corteville has joined DTEN as chief marketing officer, responsible for managing the company’s worldwide branding, marketing and advertising initiatives. Corteville brings extensive expertise in digital channels, customer experience management and integrated marketing, most recently holding senior-level positions at ViacomCBS. Corteville will similarly serve as a growth driver at DTEN, known for its all-in-one, Zoom-enabled video collaboration devices. Corteville most recently served as VP, growth and identity management, at ViacomCBS. There he directly managed global integrated marketing teams; implemented successful sales strategies across the product portfolio; and substantially increased revenue through ongoing testing and optimization. He also launched Studio 61, the first branded content studio at ViacomCBS. Corteville started his career on the agency side, holding advanced account and media roles at Mediabrands, Zenith and Beyond Interactive. During this time, Corteville lived in Singapore and London launching and running regional teams focused on digital marketing….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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