Native Content and Wild Gift Content have brought Sam Swisher aboard as partner and head of sales. Swisher will work alongside partner/EP Tomer DeVito and managing director David Mitchell to develop and implement impactful sales strategies that help broaden the reach of both rosters. Swisher brings over 20 years of diverse industry experience to his new role, beginning his career in feature film development and production before moving onto commercials (with a special focus on the automotive category). His wide-ranging interests eventually landed him at commercial visual effects house Public VFX, where he served a three-year stint as executive producer and head of sales. In 2009, he co-founded WoodShop Studios Inc., and over the course of 12 years he built it into a leading production company specializing in food, beverage and product. Working under the same umbrella, Native Content and Wild Gift produce high-profile global campaigns, commercials and branded content with top directors, artists and celebrities. Swisher’s hire heralds a new period of growth for this joint venture, representing the first concentrated sales push in the companies’ history….
Big Sync Music has secured Christina Spoljaric Konig as client services director for its North America division. Spoljaric Konig will work closely with Big Sync Music’s leadership team to support the company in becoming the go-to music partner for brands and agencies within North America. With more than 20 years of experience under her belt, Spoljaric Konic has worked in a diverse set of industries, from sonic branding to business development and public relations for companies such as sonic branding agency Sixième Son, New York Cruise Line and Rubenstein Public Relations. In her current role, she will be overseeing Big Sync Music’s clients in North America, including Unilever. Powered by Songtradr, the company offers music licensing, commercial music supervision, cost-effective licensing, music strategy, custom composition, re-records, remixes, artist partnerships and activations….
