Pink Sparrow–a design and fabrication shop for experiential event marketing, retail environments and art installations, creating environments for global brands like Google, Nike and Target, as well as agencies like Droga5–has hired Corey Smith as its business director. Smith most recently served as director of business development for Mirror NYC. He will work with leadership and business development teams at Pink Sparrow–which maintains offices in Brooklyn, NY, and Los Angeles–to drive growth via new client acquisition, awareness building, strategic partnerships and physical expansion. He previously worked as production director with events firm 6UP Productions and producer with creative agency MKG….
Light Iron, a provider of innovative postproduction creative services and part of Panavision’s end-to-end offerings for content creators, has promoted co-founder Katie Fellion to sr. VP, business development and postproduction strategy. Fellion has been with the company since it began operations in 2009 and was instrumental in establishing Light Iron’s Outpost mobile dailies systems. In her time with Light Iron, Fellion has also produced several firsts in file-based finishing, including the first 6K DI, the first studio feature cut on Final Cut Pro X, and Amazon’s first HDR series. In her new role, she is responsible for global sales and business development, new market strategies, and strategic alignment with Panavision so clients can maximize the value proposition of the companies’ shared production-to-post offerings….
Bazaarvoice, Inc.–an Austin, Texas-headquartered company deploying technology, services and expertise to enable brands and retailers to tap into the full potential of user-generated content–has named Zarina Lam Stanford as its chief marketing officer. Stanford was previously chief communication and marketing officer of Rackspace Technology and held sr. sales and marketing exec positions at IBM and SAP….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More