Female-led talent management firm Melissa Ross & Representatives (MRR) has taken on West Coast representation for the roster of directors at creative production shop UnderWonder Content…..
PopClutch, the recently launched branded and design division of entertainment marketing agency Open Road, has secured Astra Reps for sales representation. Under the aegis of industry vet Astra Dorf, Astra Reps serves as a creative resource for the media and entertainment industries. Dorf has over 25 years of experience across entertainment, media, design, production, and digital and social transformation. She started her career at Lee Hunt Associates and then continued with Razorfish before founding Astra Reps in 2008….
Entravision (NYSE: EVC), a global advertising solutions, media and technology company connecting brands to consumers, has promoted Karina Cerda to a newly created position, EVP of global marketing. Cerda has a nearly three-decade track record in the media marketing industry spanning both agency and broadcast ad sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all agencies that specialize in reaching Hispanic consumers. After Publicis, Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was general sales manager of Exitos. Cerda joined Entravision in 2014 and has since held the roles of VP of marketing & sales development, sr. VP of marketing & sales development and, most recently, EVP of marketing & sales development for U.S. media….
Visual Data, a provider of end-to-end digital media supply chain services, has added Vince Matherne to it executive team as EVP, global sales. He reports to Kim Lawrence, EVP, global client operations. Matherne joins Visual Data from Encompass Digital Media where he was most recently general manager and EVP–North America. In a career spanning 20-plus years, Matherne has supported clients within the Americas, APAC, and EMEA…
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More