Customer experience agency DEFINITION 6 (D6) has brought Laura Schneider on board as sr. VP, group account director. Schneider is a senior marketing and brand executive with more than 20 years of experience leading business strategies for agencies like Barkley, Leo Burnett, Moroch, and most notably, 15 years overseeing marketing at The Home Depot. Schneider began at The Home Depot in merchandise marketing, where she led retail event and product marketing. Over the next several years, she worked her way up as sr. manager of product and trend insights, to director of customer acquisition for home services, and finally, as the company’s director and lead brand strategist in its enterprise marketing division. Schneider discovered her passion for marketing and advertising at the University of Florida. She landed her first agency job at Texas-based Moroch, where she handled media planning and buying for 20th Century Fox, Midas, and McDonald’s. She soon graduated from media to accounts, overseeing local marketing and advertising for McDonald’s fast-food cooperatives throughout North and South Carolina. She next split her time between Chicago and Atlanta, working with Leo Burnett to help set up regional marketing recruitment for the U.S. Army. Schneider is based in Atlanta. D6 is based in Atlanta and NYC, with satellite offices in L.A. and San Francisco. D6 is behind experiences and campaigns for brands like Nextdoor, LL Flooring, Paramount+, HBO, CBS Sports, and Barnes & Noble College….
Open Swim Signs Director/Photographer Karen Haberberg
Open Swim has signed director/photographer Karen Haberberg for both live-action and live-action/print combo projects, kicking off with a new campaign for Empower Federal Credit Union for which she helmed the still portion while Marc Andrรฉ Debruyne directed the live action. The two filmmakers worked together to cover social for the campaign. Known for her honest and impactful studio portraiture and documentary-style photography, Haberberg has turned out work thatโs been featured in ABC News, Good Morning America and Huffington Post, among others. She has earned numerous awards, including Annual Photography Awards, Juliet Margaret Cameron Awards, a Pollux Award and more. โKaren is not only an extraordinary talent, but she is a lovely person,โ said EP Amyliz Pera. โWe have been working together unofficially for years, sharing a love of the craft. I knew everyone would feel the way I do about her. Karen is not an add-on when sheโs working with us--she is part of the core Open Swim team. On our recent Empower shoot, she and the director [Debruyne] really had each otherโs backs โ sometimes the shooter needs to be a fly on the wall, but in this case, it was โall hands on deckโ, and throughout the day, they were both fully capturing content.โ Haberbergโs career in healthcare photography really blossomed with her first published book, โAn Ordinary Day: Kids With Rare Genetic Conditions,โ inspired by the loss of her brother. She works globally on video and photography projects across many genres, including corporate, pharma, hospitality, lifestyle and travel. An active board member of American Society of Media Professionals and several other organizations, she teaches photography, lectures nationwide and has... Read More