Customer experience agency DEFINITION 6 (D6) has brought Laura Schneider on board as sr. VP, group account director. Schneider is a senior marketing and brand executive with more than 20 years of experience leading business strategies for agencies like Barkley, Leo Burnett, Moroch, and most notably, 15 years overseeing marketing at The Home Depot. Schneider began at The Home Depot in merchandise marketing, where she led retail event and product marketing. Over the next several years, she worked her way up as sr. manager of product and trend insights, to director of customer acquisition for home services, and finally, as the company’s director and lead brand strategist in its enterprise marketing division. Schneider discovered her passion for marketing and advertising at the University of Florida. She landed her first agency job at Texas-based Moroch, where she handled media planning and buying for 20th Century Fox, Midas, and McDonald’s. She soon graduated from media to accounts, overseeing local marketing and advertising for McDonald’s fast-food cooperatives throughout North and South Carolina. She next split her time between Chicago and Atlanta, working with Leo Burnett to help set up regional marketing recruitment for the U.S. Army. Schneider is based in Atlanta. D6 is based in Atlanta and NYC, with satellite offices in L.A. and San Francisco. D6 is behind experiences and campaigns for brands like Nextdoor, LL Flooring, Paramount+, HBO, CBS Sports, and Barnes & Noble College….
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More