Customer experience agency DEFINITION 6 (D6) has brought Laura Schneider on board as sr. VP, group account director. Schneider is a senior marketing and brand executive with more than 20 years of experience leading business strategies for agencies like Barkley, Leo Burnett, Moroch, and most notably, 15 years overseeing marketing at The Home Depot. Schneider began at The Home Depot in merchandise marketing, where she led retail event and product marketing. Over the next several years, she worked her way up as sr. manager of product and trend insights, to director of customer acquisition for home services, and finally, as the company’s director and lead brand strategist in its enterprise marketing division. Schneider discovered her passion for marketing and advertising at the University of Florida. She landed her first agency job at Texas-based Moroch, where she handled media planning and buying for 20th Century Fox, Midas, and McDonald’s. She soon graduated from media to accounts, overseeing local marketing and advertising for McDonald’s fast-food cooperatives throughout North and South Carolina. She next split her time between Chicago and Atlanta, working with Leo Burnett to help set up regional marketing recruitment for the U.S. Army. Schneider is based in Atlanta. D6 is based in Atlanta and NYC, with satellite offices in L.A. and San Francisco. D6 is behind experiences and campaigns for brands like Nextdoor, LL Flooring, Paramount+, HBO, CBS Sports, and Barnes & Noble College….
“Anora” Wins Best Film, Director and Actor At The Independent Spirit Awards
Sean Baker's "Anora" won best film, best director and best actor for Mikey Madison at the Independent Spirit Awards on Saturday in what could be a preview of next Sunday's Oscars: The film about a Brooklyn sex worker and her whirlwind affair with a Russian oligarch's son has emerged in recent weeks as an awards season front-runner. The Spirit Awards, held in a beachside tent in Santa Monica, California, is the shaggier, more irreverent sister to the Academy Awards, celebrating the best in independent film and television. Host Aidy Bryant called it "Hollywood's third or fourth biggest night." In accepting the directing prize, Baker spoke passionately about the difficulty of making independent films in an industry that is no longer able to fund riskier films. He said indies are in danger of becoming calling card films — movies made only as a means to get hired for bigger projects. "The system has to change because this is simply unsustainable," Baker said to enthusiastic applause. "We shouldn't be barely getting by." "Anora's" best film competition included Jane Schoenbrun's psychological horror "I Saw the TV Glow," RaMell Ross' adaptation of Colson Whitehead's "Nickel Boys," Greg Kwedar's incarceration drama "Sing Sing" and Coralie Fargeat's body horror "The Substance." This year had several other possible Oscar winners celebrating. Kieran Culkin, considered an Oscar favorite, won the supporting performance award for "A Real Pain." His director, co-star and writer Jesse Eisenberg won best screenplay for the film about two cousins embarking on a Holocaust tour in Poland. Culkin was not there to accept — he also missed his BAFTA win last weekend to tend to a family member — but other Oscar nominees like Madison, Demi Moore, Sebastian Stan and... Read More