Production company and creative consultancy The Bigger Picture has expanded its sales team, connecting with Nathan Skillicorn’s indie firm Heart, Brains & Nerve for exclusive representation in the Midwest….
VFX studio Electric Theatre Collective fortifies its L.A. team with the hiring of Alex Gorodetzki as head of sales. Electric maintains studios in London and L.A. Gorodetzki will be tasked with growing the business in the U.S. market for both Electric Theatre and sister company, Friends Electric, a creative production studio. Gorodetzki joins from The Enthusiast Network’s (now The Motor Trend Group) internal production and post studio where he developed a client base that included Nike, VIZIO, Infiniti and Mazda. Prior to The Enthusiast Network, Gorodetzki headed up business development at LOGAN and Picture Mill where he focused on developing relationships with brands such as Apple, NFL, Google and Electronic Arts and developed close relationships with global agencies that include BBDO, JWT and Goodby Silverstein & Partners. Before Picture Mill, he helped launched Elastic where he was EP before becoming head of sales for Elastic and sister brands Rock Paper Scissors and a52….
Zoic Labs, an advanced visualization software product company and sister company to Emmy-winning entertainment company Zoic Studios, has teamed up with Alchemy Tech and Entertainment Group for strategic business development. Alchemy is a boutique consulting firm facilitating partnerships and business development solutions for the entertainment technology industry. Led by industry veterans Annie Hanlon and Lisa Gerber, Alchemy will partner with Zoic Labs and EVP Matt Thunell to connect brands and clients with Zoic Labs’ data-driven storytelling, VR/AR/MR, and UI/UX solutions at the intersection of Hollywood-level entertainment and technology. Hanlon is a business development executive and executive producer with 20 years of experience covering a wide range of creative projects including AR/VR, traditional film and TV, digital content, commercials and documentary production. Gerber has been at the frontlines of entertainment since her start in TV and feature casting. As a connector for thought leaders at top tier technology and entertainment companies, Gerber led strategic partnerships at The Advanced Imaging Society….
James Fraser has joined the Deluxe Post Production sales team in Toronto in the role of VP, sales. He reports to the division’s Mark Smirnoff, EVP, sales. In his new role with Deluxe, Fraser will be working alongside Christa Tazzeo Morson and be responsible for feature, OTT and television sales. Fraser has over 20 years of experience in the film and television industry, most recently as sales executive at Technicolor. Prior to his career in post, Fraser worked for 10 years as a production coordinator and production manager on more than 20 film and television projects including Max Payne, The Time Traveler’s Wife, and Lars and the Real Girl. He is a graduate of Ryerson University’s Radio and Television Arts program….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More