Final Cut Editorial, with offices in L.A., NY and London, has signed Novick Inc. to represent its editors on the West Coast. Brent Novick founded Novick Inc. in 1996 and now has a roster that includes SMUGGLER, division7, Farm League, Los York, Emerald, Caruso Co., Method Studios and New Math Music. Additionally, Novick is the head of West sales for both SMUGGLER and division7. Working with Novick is Matt Conforti, who also handles sales duties across the roster….
International production company Arts & Sciences, with offices in L.A., New York and London, has hired Elise Jeanrenaud as head of sales in the U.K. market. She will work closely with James Bland, managing director/EP/partner at A&S U.K. Prior to joining A&S, Jeanrenaud was the new business director at Another Film Company, and before that held the same position at Great Guns….
Chicago-based Sonixphere, music and sound creators for advertising, series TV and film, has brought Matt Brooks aboard as head of international business development. The addition of Brooks comes at a strategic time for Sonixphere which is building on its U.S. based to expand globally, starting with Europe. Plans call for Sonixphere to begin operations (COVID-19 restrictions permitting) in Berlin, Germany this summer. Brooks previously served as regional director of operations at Sofar Sounds. Brooks spearheaded Sofar Sounds’ expansion initiatives while leading the subcommittee for Artist Diversity & Equity. He quickly developed the company’s operational strategies in response to COVID-19, executing over 250 live streams, panel discussions, and private digital events. Before switching to operations, Brooks booked artists for well over 500 Sofar Sounds events, including Andrew Bird, Jamila Woods, Tank & The Bangas, and Jessie Reyez….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More