Marci Miles, owner of Reelize Reps has promoted Julie Ford to senior sales associate for the Midwest territory. Reelize recently reorganized its roster to include: Rhythm + Hues Studios, Picasso Pictures, PandaPanther, Shine Studios and Special Agent....
Marci Miles, owner of Reelize Reps has promoted Julie Ford to senior sales associate for the Midwest territory. Reelize recently reorganized its roster to include: Rhythm + Hues Studios, Picasso Pictures, PandaPanther, Shine and Special Agent….Live action and animation production house Moo Studios has added Robin Frank Management to its East Coast sales force alongside Moo head of sales Erika Sheldon. Robin Frank Management will additionally represent Moo directors Ellen von Unwerth, Pamela Hanson and Molly Schiot exclusively for music videos….Radar Studios has secured Sherry Howell of Sherry & Company as its West Coast sales rep…..Dattner Dispoto and Associates (DDA) has signed production designers Alison Stadler, Gary Matteson and Debra Echard. Sadler has worked on spots for such clients as Mercedes-Benz, American Airlines, Yahoo, Budweiser, Verizon and MasterCard and has a longstanding collaborative relationship with directors Craig Gillespie, Peggy Sirota and Harald Zwart. With Gillespie, Sadler designed the pilot for Showtime’s The United States of Tara and feature film Mr. Woodcock, starring Billy Bob Thornton, Susan Sarandon, Sean William Scott and Amy Poehler. Matteson’s credits include the feature Pulse, penned by Wes Craven. Echard has designed spots and videos for the likes of directors Lance Acord, Kinka Usher, Tony Kaye and Marcus Nispel…DP Theo Van De Sande has wrapped principal photography on Dennis Dugan’s Just Go With It starring Jennifer Aniston, Adam Sandler and Nicole Kidman, and is now available for commercials, promos and music videos via Paradigm….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More