Creative Management Partners, bicoastal and Chicago, has added Nicole Perry Holliday, former producer at Machine Head, Venice, Calif., as a West Coast rep….Mirsky & Platt, New York, has added directors Cosimo of Cosimo & Co., New York, Leo Kocking of Jam Productions, New York, and Steve McWilliams of The Steve Show, Dallas, to its roster for representation on the East Coast….Green Dot Films, Santa Monica, has promoted production staffer Moira Shevlin to West Coast rep. She reports to the company’s in-house director of sales Alex Anderson….Commercial production and design house get it…pictures, Los Angeles, has signed Silberman Productions to handle the East Coast, and Char & Associates to cover the West Coast….Los Angeles-based Judy Marks has signed DP Allen Daviau for commercial representation….DPs Patrick Cady and Dan Gilham have wrapped the features Girlfight and Other Voices, respectively, and are again available for spots via The Alexander/Vienot Agency, Los Angeles….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More