Spontaneous, a New York-based design/visual effects company, has added Amy Zale as its director of sales, and Dino Rinaldi as sales executive. Rinaldi will also lead the sales effort at partner company, creative editorial house BlueRock. Zale joins BlueRock following four years as sales associate in the New York office of production company @radical.media. Rinaldi was most recently with N.Y. post house Nice Shoes and its sister company design/visual effects house Freestyle Collective….Rep firm Hurrah! Marketing has signed design and production studio METAphrenie (which means “beyond the mind”) for representation in the U.S. and across Western Europe. With offices in Berlin and Dubai, METAphrenie, founded by creative and managing director Andrea Dionisio, is the first global client to be represented by Hurrah! Marketing, which is headed by president/head of global business development Carol Eisenrauch. Julie Sweetwood, VP, business development for Hurrah!, will serve as METAphrenie’s primary representative….Editor Cory Livingston is now being represented in Texas by editorial house charlieuniformtango. He continues to be handled in the rest of the U.S. through hybrid, the Santa Monica-based creative editorial, finishing, visual effects and motion graphics house launched earlier this year. Earlier in his career, Livingston was with Filmcore and prior to that, The Whitehouse. Charlieuniformtango gains an editor in Livingston who is experienced in the Texas market where he has worked mostly with Austin agencies GSD&M and SandersWingo…
Cinematographer Pepe Avila del Pino Discusses Residente’s “313,” Winning An ASC Award
Pepe Avila del Pinoโs second career nomination for an American Society of Cinematographers (ASC) Award earned him his first win earlier this week in Los Angeles--for outstanding achievement in music videos on the strength of the Residente-directed โ313โ featuring performances by Residente, Sรญlvia Pรฉrez Cruz and Penelope Cruz. The cinematic, stirringly beautiful โ313โ opens with Penelope Cruz narrating in Spanish, reflecting on the meaning of life and the passage of time. She is joined by ballet dancers who are said to represent time while Cruz represents life itself. The ethereal music video brings us the essence of time in our lives. Residenteโs life and time are seemingly controlled, respectively, by Cruz and the dancers from the outset. But towards the end of the video, Residente starts to orchestrate his own time and life. What canโt be denied, though, is that time is fleeting as Cruz and Residente begin to disappear before our eyes. Avila del Pino, AMC, is best known for his work in television and features. In fact, his alluded to first ASC Award nomination came in 2018 on the basis of the TV pilot for The Deuce, directed by Michelle MacLaren. Over the past seven years, Avila del Pino has lensed select music videos--all for his friend, Residente (a.k.a. Rene Perez Joglar). The Residente videos have thus become passion projects, done out of โpure loveโ with the same close-knit team. The โ313โ song and video were especially personal to Residente in that they were both inspired by a friend who had died about a year earlier. To win an ASC Award for this particular project is most gratifying for Avila del Pino--not only because of the videoโs significance to Residente, but also the deep feelings the DP has for the ASC.... Read More