Pepe Avila del Pino’s second career nomination for an American Society of Cinematographers (ASC) Award earned him his first win earlier this week in Los Angeles--for outstanding achievement in music videos on the strength of the Residente-directed “313” featuring performances by Residente, Sílvia Pérez Cruz and Penelope Cruz. The cinematic, stirringly beautiful “313” opens with Penelope Cruz narrating in Spanish, reflecting on the meaning of life and the passage of time. She is joined by ballet dancers who are said to represent time while Cruz represents life itself. The ethereal music video brings us the essence of time in our lives. Residente’s life and time are seemingly controlled, respectively, by Cruz and the dancers from the outset. But towards the end of the video, Residente starts to orchestrate his own time and life. What can’t be denied, though, is that time is fleeting as Cruz and Residente begin to disappear before our eyes. Avila del Pino, AMC, is best known for his work in television and features. In fact, his alluded to first ASC Award nomination came in 2018 on the basis of the TV pilot for The Deuce, directed by Michelle MacLaren. Over the past seven years, Avila del Pino has lensed select music videos--all for his friend, Residente (a.k.a. Rene Perez Joglar). The Residente videos have thus become passion projects, done out of “pure love” with the same close-knit team. The “313” song and video were especially personal to Residente in that they were both inspired by a friend who had died about a year earlier. To win an ASC Award for this particular project is most gratifying for Avila del Pino--not only because of the video’s significance to Residente, but also the deep feelings the DP has for the ASC.... Read More