Bicoastal Moxie Pictures and The Industry have signed Monkarsh & Associates, Santa Monica, and Renee Case And Co., Chicago, for West Coast and Midwest representation, respectively….Dan Watson, an independent rep recently named to handle the East Coast for Random/Order Information and Entertainment, Culver City, Calif., has been upped to oversee sales for the company. He will help to shape the company’s sales efforts and may bring in other reps. Random/Order gave Watson the expanded responsibilities in anticipation of some key additions to its directorial roster. Watson still maintains his independent repping activities….The Lyons/Sheldon Agency, Los Angeles, has signed DP Roxanne di Santos for exclusive representation. Also DP Adam Santelli has returned from working on the feature Never Look Back, and is once again available for music video and commercials….DP Roberto Schaefer has wrapped the feature film The Dog Show, directed by Christopher Guest (who’s repped for spots via the aforementioned Moxie Pictures). Schaefer is again available for commercials via Smith Gosnell Nicholson, Pacific Palisades, Calif….