Bicoastal Hornet Animation has signed Michael Coronado to handle West Coast sales as part of the company’s spot expansion, which includes moving into a larger New York office. Headquartered in Los Angeles, Hornet develops, creates and produces computer animation, visual effects and motion graphics for commercials, promos, music videos, feature title sequences and logo treatments. With an extensive sports portfolio, Hornet, which is headed by CEO Jon Slusser, has clients that include the San Francisco Giants, Oakland A’s, Arizona Diamondbacks, New York Yankees, New York Rangers and Utah Jazz….Graphic Nature, a Glendale, Calif.-based animation/visual effects house, has hired Sarah Mahoney as its director of sales and new business…. Dattner and Associates, Los Angeles, has signed DPs Danny Ruhlmann, ASC; Simon Duggan, ASC; Mandy Walker, ASC; Ross Emery, ASC; and Geoff Hall, ASC, for spot representation.…DP Pat Darrin has joined Innovative Artists, Santa Monica, for exclusive representation in commercials, features and television….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More