Bicoastal Hornet Animation has signed Michael Coronado to handle West Coast sales as part of the company’s spot expansion, which includes moving into a larger New York office. Headquartered in Los Angeles, Hornet develops, creates and produces computer animation, visual effects and motion graphics for commercials, promos, music videos, feature title sequences and logo treatments. With an extensive sports portfolio, Hornet, which is headed by CEO Jon Slusser, has clients that include the San Francisco Giants, Oakland A’s, Arizona Diamondbacks, New York Yankees, New York Rangers and Utah Jazz….Graphic Nature, a Glendale, Calif.-based animation/visual effects house, has hired Sarah Mahoney as its director of sales and new business…. Dattner and Associates, Los Angeles, has signed DPs Danny Ruhlmann, ASC; Simon Duggan, ASC; Mandy Walker, ASC; Ross Emery, ASC; and Geoff Hall, ASC, for spot representation.…DP Pat Darrin has joined Innovative Artists, Santa Monica, for exclusive representation in commercials, features and television….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More