Brent Novick of Novick & Associates, San Rafael, Calif., has been named to handle West Coast sales for Industrial Light+ Magic Commercial Productions, San Rafael and Los Angeles….Holly Ross of Red Representation, Los Angeles, has resigned from her West Coast repping duties for Los Angeles-headquartered Palomar Pictures. She had been handling Palomar for nearly a decade….Santa Monica-based V12 has retained FinnSaxon, Los Angeles and San Francisco, for representation on the West Coast….Rep Adam Fine’s West Los Angeles-based LittleRedHen Entertainment has been named to cover the West Coast and Texas for bicoastal Treat, a recently launched spot production division of bicoastal Dogmatic (SHOOT, 9/14, p. 7)….SoundeluxDMG, Hollywood, has signed Santa Monica-based independent rep Barbara Boster to handle sales on the West Coast and in Texas….Cool Beans Digital Audio, New York, has hired Marni Alper as director of sales and marketing….Danielle Milland has joined Rhinoceros Editorial and Rhinoceros Post, New York, as senior account executive….Mills/James Productions, Columbus, Ohio, has hired Nick Smeloff as national business development account executive….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More