Helen O’Brien of O’Brien Company, Chicago, is the new Midwest sales rep for Industrial Light+Magic Commercial Productions (ILMCP), Los Angeles and San Rafael, Calif. The ILMCP directorial roster includes Robert Caruso, Milan Erceg, Bob Grigg, Wade Howie, Joe Johnston, Matthew Robbins, Rick Schulze, Bill Timmer and Bill Werts.…Brent Novick of indie rep firm Novick & Associates, San Rafael, is now handling the West Coast and Texas for Independent Media, the Santa Monica-headquartered shop headed by executive producer Susanne Preissler.…Mark Andrews and Katrina Freese of Los Angeles-based Where’s The Boards? have taken on West Coast and Texas representation for Venice, Calif.-based Backyard Productions.…Bicoastal and Austin, Texas-based Conspiracy has signed rep Susan Prickett of Susan Prickett & Company, Chicago, to cover the Midwest.…DP Mike Maley has signed with The Martins Agency, Santa Monica, and is now shooting The Process, a film being directed by Richard Greenberg. Maley has shot spots for such clients as Chevron, Celebrity Cruise Lines, Buick and GMC.…Lyons•Sheldon•Prosnit Agency, Los Angeles, has signed DP Michael Ozier for exclusive representation.…
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More