San Francisco-based kaboom productions has signed Mary Ford for East Coast spot representation. Kaboom’s directorial roster consists of Brandon Dickerson, Doug Werby and Mo Husseini….Claire Worch of Manhattan Beach, Calif.-based independent representation firm Claire & Company is now handling the West Coast and Texas for Santa Monica editorial shop Rye Films. The Rye roster includes editors Peter Tarter, Kevin Moore and Rye Dahlman….Independent rep Grace Silverstein of Santa Monica-based Reel Grace has been hired to cover the West Coast and Texas for Crusty Pup Pictures, a recently opened shop in San Rafael, Calif., featuring car director John Le Blanc….Lorin Munchick, based in the New York office of Creative Management Partners (CMP), bicoastal and Chicago, has been named to handle the East Coast for bicoastal music and sound design shop Ear to Ear….DPs David Dubois, Chris Duskin, Dave Perkal and Don Carlson have signed with A…List Artists Agency, Hollywood….DP Anghel Decca has signed with Lyons Sheldon Prosnit, Santa Monica, for exclusive representation in commercials, music videos and features….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More