Mother, the commercial animation house recently launched in Los Angeles by director/designer Bill Davis, has signed independent rep John Dunnicliff to handle the West Coast and Texas….Los Angeles-based Digital Artists Agency (DAA), which represents visual effects professionals for work in features, TV and commercials, has hired Janet Muswell as an artists’ rep. She comes over from Santa Monica-based Livewire Television Group, where she served as director of visual effects….Colleen Dolan has joined the Lyons Sheldon Prosnit Agency, Los Angeles, to represent cinematographers and production designers for commercials and music videos….DP Patrick Cady has wrapped cinematography on director John Sayles’ feature Sunshine State, and is again available for spots via The Alexander/Vienot Agency….Ron Olesko has been named sales executive at Audio Plus Video International, Northvale, N..J.….Broadcast Video Group (BVG) has added Eileen Jackson as sales rep for its Coconut Grove location. BVG also maintains facilities in Miami Beach and Miami….
Matthew Forrest Launches Commercial/Branded Content Production Company Cloud Forest
Producer Matthew Forrest has officially launched Cloud Forest, a Los Angeles-based video production company specializing in commercials and branded content, with additional capabilities in emerging formats like AI and VR.
With the mantra “Where your vision meets our production precision,” Cloud Forest aims to serve brands, agencies and networks with a blend of creativity and operational efficiency.
Forrest brings over 20 years of experience to Cloud Forest. His portfolio includes producing commercial content for Square, Aveeno, and Lyft, branded content series for KitchenAid, Pizza Hut, and Verizon, and projects like Mariah Carey’s “Keys of Christmas.” Forrest’s career highlight came at Endemol Shine, where he earned a Sports Emmy in 2018 for producing Life VR’s “Capturing Everest.”
“Leveraging my varied experiences in both traditional and digital formats, I’m excited to create content across a wide array of platforms with the partners I admire,” said Forrest. “Our focus is on delivering excellence in commercials and branded content, while also offering cutting-edge solutions in AI and VR when appropriate for our clients’ needs.”
Cloud Forest’s talent roster currently features long-time Forrest collaborators such as commercial directors Ben Pluimer, Michael Belcher, Clyde Bessey, Christopher Louie and Kevin K. Shah; director/photographer Shawn Corrigan; photographers Gabriela Oltean and Will Deleon; and creative directors Natalie Perry and Drew Grossman. The studio’s strength lies in curating the right team and accurately defining the necessary resources--budget, roles, and technology--allowing every project to meet its creative and business goals.
This approach has earned praise from industry... Read More