Mother, the commercial animation house recently launched in Los Angeles by director/designer Bill Davis, has signed independent rep John Dunnicliff to handle the West Coast and Texas….Los Angeles-based Digital Artists Agency (DAA), which represents visual effects professionals for work in features, TV and commercials, has hired Janet Muswell as an artists’ rep. She comes over from Santa Monica-based Livewire Television Group, where she served as director of visual effects….Colleen Dolan has joined the Lyons Sheldon Prosnit Agency, Los Angeles, to represent cinematographers and production designers for commercials and music videos….DP Patrick Cady has wrapped cinematography on director John Sayles’ feature Sunshine State, and is again available for spots via The Alexander/Vienot Agency….Ron Olesko has been named sales executive at Audio Plus Video International, Northvale, N..J.….Broadcast Video Group (BVG) has added Eileen Jackson as sales rep for its Coconut Grove location. BVG also maintains facilities in Miami Beach and Miami….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More