Ka-Chew!—the recently launched, Hollywood-headquartered live-action commercial division of animation studio Klasky Csupo—has lined up its national sales force. It consists of independent reps Darr Hawthorne of Sherman Oaks, Calif.-based Burning Motor Home on the West Coast; Chicago’s Mike McGlynn in the Midwest; and Perry Schaffer of Schaffer & Co., New York, on the East Coast….Meanwhile, Schaffer & Co. has entered into an alliance with Atlanta-based Jay Braddock for representation of the Schaffer & Co. roster in the Southeast. Braddock, who is based in Click 3X’s Atlanta office, will continue to represent that visual effects/post facility in the Southeast, as well. Schaffer & Co.’s roster includes Ka-Chew!; the West Hollywood-based Dark Light Pictures; Picture Park, Santa Monica and Boston; and New York-headquartered Maysles Films, TAG Pictures and Dogtag Films….Director/cameraman Gregory Marquette and DP Ben Kufrin have come aboard Sherman Oaks, Calif.-based Ambitious Entertainment for representation….Production designer Chris Goodmanson has signed with The Geller Agency, Los Angeles, for exclusive representation in spots, music videos, features and TV….DP Dan Landin and production designers Jesse Benson and Steve Saklad have signed with bicoastal ICM for representation….DP Roberto Schaefer is again available for spots and music videos via Innovative Artists, Santa Monica, after wrapping Monsters Ball, starring Billie Bob Thornton and Halle Berry….Two costume designers represented for spots and music clips by United Talent Agency (UTA), Beverly Hills, are now available after wrapping feature projects: Jeffrey Kurland has completed work on Oceans 11, while Michael Kaplan has wrapped both The Panic Room and 24 Hours….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More