Bicoastal Celsius Films has hired Wendy Kalison as its sales rep in New York. She will be working with Celsius head of sales Jack Fahey in repping the production house on the East Coast. Celsius has also added San Francisco-based Courtney Smith for West Coast sales….Bicoastal HKM Productions and The Directors Bureau have signed Chicago-headquartered Kristina Kovacevic to handle Midwest sales….San Francisco-based production house Pandemonium has secured new representation on the East Coast and in the Midwest. The latter market is being handled by Liz Laine of Liz Laine Reps, Chicago. And Carolyn Hill and Michelle Stuart of New York Office have been hired to cover the East Coast….Ellen Knable of Ellen Knable & Associates, Santa Monica, has been signed to rep Area 51 Films, Santa Monica, on the West Coast and in Texas….Jeremy D. Berman has been added as New York rep for Yessian Music, Farmington Hills, Mich., and New York….Donald R. Stogo Associates, New York, has signed an exclusive agreement with Saraceno Productions, Sydney, Australia, to represent director Antonio Saraceno in the U.S….Santa Monica-based broadcast design firm Fuel has signed Chicago rep Hillary Herbst to cover the Midwest….Darr Hawthorne of Sherman Oaks, Calif.-based Burning Motor Home is no longer handling the West Coast for New York-headquartered Highway 61….The Skouras Agency, Santa Monica, has signed DP Derek McKane for exclusive representation….Barbara Lamon has been named VP of sales for DJM Post Production, New York. She will be repping the facility nationally…. Seattle-headquartered Getty Images has named James A. Bonaventura senior VP of sales….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023โs top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertisingโs biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nikeโs โSo Win,โ by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awardsโ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPPโs global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work thatโs introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More