Workman, New York, has been signed to handle East Coast sales for bicoastal companies Next Media, WildLife Management and OneSuch Films….Pitch, New York, has signed Jack Lewis of Lewis and Associates, Chicago, as Midwest rep… Chicago-based Nikki Weiss & Co. is now handling Midwest sales for design/effects/live action production house The Attik, which has bases in New York, San Francisco, London and Sydney….Patti Hereau, and her associate Mark DuFour of Chicago-based independent repping firm Hereau, have been named to handle the Midwest for Big Trout Pictures, the San Francisco shop headed by executive producer Griff Marshall….Two artisans represented by United Talent Agency (UTA), Beverly Hills, Calif., have wrapped work on feature film projects, and are once again available for commerial and music video work. DP Barry Peterson finished principal photography on Plague Season, while production designer KK Barrett wrapped work on Adaptation…
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More