Diane Patrone has been named East Coast rep for bicoastal Headquarters, rounding out an in-house sales force which includes Hesh Rephun, who handles the West Coast, and East Coast/Midwest rep Jared Shapiro. Patrone previously served as production/interactive recruiter for Kendall Tarrant Worldwide, New York, and as head of production for New York-based Schofield Films….Curious Pictures, New York, has hired newly formed, Chicago-based repping firm L2 Directors to handle the Midwest. L2 is headed by industry vet Laura Candler Linen. Additionally, Curious has signed East Coast rep Melissa Schmidt to assist head of sales Rachel Klein and to cover the broadcast design field….Michelle Stuart and Carolyn Hill of New York Office are handling East Coast representation for ARF & Co., Hoboken, N.J., which features director Alex Fernbach…Conspiracy, bicoastal and Austin, Texas, has added Diana Mandelare as its in-house head of sales. In addition to those duties, she will oversee the company’s independent sales force in the Midwest, Southeast and West Coast. Mandelare had been with bicoastal Celsius Films where she was serving as assistant sales rep. Additionally, Sherry Howell and Donna Woodroof of Howell Associates, Los Angeles, are now repping Conspiracy on the West Coast. The Midwest is covered by Stephanie Moore and Connie Moore of Gigante Moore, Chicago, and handling the South/Southwest are New Orleans-based Ann Asprodites and Sarah Lange…. KNB EFX Group, a Van Nuys, Calif.-based special effects firm, is now available for spot and music video assignments via United Talent Agency (UTA), Beverly Hills. The company has done work for several upcoming features, including Vanilla Sky, Minority Report and Evolution….Devlin Video International, New York, has hired Mick O’Connor as VP of sales. He comes over from Audio Plus Video International, Northvale, N.J., where he was serving as production manager. Also, Devlin has upped Rico Santana from account executive to sales manager….Lyons•Sheldon•Prosnit Agency, Los Angeles, is repping DP Gary Gallo exclusively…. Production designer Joseph Lucky has joined The Mirish Agency, Los Angeles, for exclusive representation….
