Black Logic, New York, has signed Chicago-based independent rep Lauren McNamara to handle its Chicago/Midwest sales….Peter Ziegler of Ziegler Management Group, New York, is now repping director Anita Madeira of Anita Maderia Inc., New York, on the East Coast….Santa Monica-based post boutique Revue has signed independent firm Saarinen, Los Angeles, for representation on the West Coast and in Texas…Alix Kahn has joined Rhinoceros Editorial and Rhinoceros Post, both New York, as account executive….Greg Stroike has been named VP of sales and marketing for Houston-based VT2 Media Design & Communications….DP Steven Poster, ASC, is now available through Santa Monica-based Innovative Artists for commercials after wrapping principal photography on Daddy Day Care for director Steve Carr….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More