Venice, Calif.-based Cucoloris Films has secured Grace Silverstein of independent rep firm Reel Grace to handle the West Coast and Texas…. Effective July 3, Perry Schaffer and Corey Rogers of New York-based independent rep firm Schaffer & Co. will be handling the East Coast for Complete Pandemonium, San Francisco…. BeachHouse Films, the Santa Monica shop headed by executive producers Patti and David Coulter, has secured independent rep Yvette Lubinsky to cover the West Coast….Earth2mars, a New York-headquartered editorial and graphics boutique, has hired two marketing/sales reps: Hillary Cutter and Rachel Pearlman…. Cinematographer Jeffrey Kimball has joined The Skouras Agency, Santa Monica, for commercials and music videos…. Orlando Management, Sherman Oaks, Calif., has signed production designer Johannes Spalt for exclusive representation. Spalt’s credits span commercials and music videos; his spot clients have included Coca-Cola, Canon, Gatorade, Gillette, Subaru, Miller Beer, Toyota, M&M’s and Texaco….Production designer Dania Saragovia has joined bicoastal Paradigm for exclusive representation in commercials, music videos and features….Quantel, headquartered in New Canaan, Conn., has added Greg Siddons as a regional sales manager in its New York City office….
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More