Paul Muniz of PMI Management, New York, will handle sales on the East Coast for Imaginary Forces, Hollywood….The Directors Network, Encino, Calif., has signed New York-based humor director Wayne Gibson and Los Angeles-based director/cameraman Stephen Vidano. Additionally, longform helmer Lorraine Senna has returned to The Directors Network for spot representation….Independent rep Yvette Lubinsky, Playa del Rey, Calif., is handling West Coast sales for bicoastal Washington Square Films….Mirella Films, Hollywood, has signed Stuart Sternbach of Pangea, New York, for East Coast representation. Additionally, Chesley Helmsfield has joined Pangea as director of marketing/PR….Daria Zeliger has joined rhinofx, New York, as sales rep. She was formerly director of sales & marketing at Salamandra Images, New York….Blueyed Pictures, which maintains offices in Los Angeles, London and Tokyo, has secured independent reps Lynda Woodward and Janet Gilson to handle the West Coast and the Midwest, respectively. The company has also added London-based Caroline Brodrick for representation in the U.K. She succeeds Chris Ellis, who remains in England, but is now handling France for Blueyed….Cinematographer John Choi has joined The Skouras Agency, Santa Monica, for exclusive representation….Production designer Robb Buono has signed with Innovative Artists, Santa Monica, for exclusive representation in features, commercials and music videos….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More