Bicoastal/international Chelsea Pictures has hired Brent Novick of independent representation firm Novick & Associates, San Rafael, Calif., to handle the West Coast for director Bob Kerstetter. The balance of Chelsea’s directorial roster continues to be repped on the West Coast by Annie Bossingham and Brad Grubaugh of Boss Talent, Venice, Calif….Reber Covington, San Francisco and Pacific Palisades, Calif., has signed Carbo Films, Venice, Calif., and Mia Films, Miami Beach, to its Hispanic division….Cinematographer David Lanzenberg has joined The Skouras Agency, Santa Monica, for exclusive representation….Bambi Martins—who’s been a below-the-line agent for 13-plus years, including at her own The Martins Agency, Santa Monica—has been named general manager/Western U.S. for Toronto-headquartered adbeast. She is the West Coast sales counterpart to Steve Bruni, general manager/Eastern U.S. The adbeast system provides services to digitize, archive, manage, share, view and send creative material anywhere worldwide….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More