Diane Patrone and Chris Zander have partnered to form The Family, New York. The pair is handling East Coast representation for Backyard Productions, Venice, Calif., Cut + Run, bicoastal and London, and stimmüng, Santa Monica….Marci Miles of Reelize Reps, Chicago, has been named to handle the Midwest for Los Angeles-based Rhythm & Hues Studios….Northern Lights Post, New York, has signed Rich Schafler of Schafler Artists Management, New York, for East Coast sales….New York-based animation studio Noodlesoup Productions has signed Perry Schaffer and Corey Rogers of independent rep firm SchafferRogers, New York, to cover the East Coast….Julie Vargo of Julie Vargo and Associates, Chicago, will handle Midwest representation for ONDA Music + Sound Design, New York….Finger Music, West Los Angeles, has signed Kristina Kovacevic of KK Reps, Chicago, for Midwest representation….Lauren Kretzmer has joined Convergence, New York, as director of client relations….Mitch Rabin has been named VP/sales and marketing for Opus 1 Music Library, Studio City, Calif….Graciella Creazzo at GoGoGo Films, Miami, will be repping director Sergio Guerrero on the East Coast and in Texas. Darcy/Fox Productions, Santa Monica, will rep Guerrero on the West Coast and in the Midwest….Global Production Network, Los Angeles, has taken on exclusive U.S. representation for Media Pro Pictures and its subsidiary Domino Films, both established in the Romanian and Eastern European production arena. Media Pro, which provides production services and facilities to theatrical features, is headed by Andrei Boncea. Domino Films is Media Pro’s commercial production arm, which is under the aegis of executive producer Mihai Cociasu….Production designer Marcos Lutyens has signed with Radiant Artists, Los Angeles, for representation in commercials and music videos….Wardrobe stylist Hala Bahmet has signed with Montana Artists, Los Angeles, for exclusive representation. Also, DP Crescenzo Notarile has finished work on the TV series Hawaii and is again available for spotwork via Montana Artists….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More