Rich Schafler of Schafler Artists Management, New York, has signed Minneapolis music company Hest & Kramer, and Santa Monica production shop Uncle for East Coast representation….Dektor Film, Hollywood, has secured Chicago-based independent rep Marguerite Juliusson to handle the Midwest….Director Vadim Perelman, who made a major splash with his feature debut House of Sand and Fog, is once again available for spots via Tate USA, Santa Monica. He had planned on returning to commercials sooner after having wrapped House of Sand and Fog, but he became attached to another film, Talisman, via Universal-DreamWorks. However, his association with that project ended, freeing him to now resume his spotmaking career….Mark Mirsky and Eileen Platt of Mirsky & Platt, New York, have been hired to represent Rogue Creative, New York, on the East Coast…. Editors Hideaway, New York, has added Frank Ferrante as VP of sales….Production designer Paul Martin is now repped by Lyons Sheldon Prosnit, Los Angeles….Production designer Aaron Goffman has signed with The Vertigo Agency, Toronto, for exclusive Canadian representation….DP Enrique Chediak has completed principal photography on Down in the Valley, and is again available for commercials through Partos, Santa Monica…. Cinematographer Bojan Bazelli has wrapped principal photography on director Doug Liman’s Mr. and Mrs. Smith, and is back for spot assignments at Dattner Dispoto and Associates, Los Angeles….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More