Lori Benson of New York-based loribenson&co is handling East Coast sales for kaboom productions, San Francisco….Brooke Covington and Rebecca Reber of Reber Covington, Los Angeles and San Francisco, have signed bicoastal Imaginary Forces for West Coast representation….Hollywood-based music/sound design company Musikvergnuegen has secured Carl Forsberg of New York-based forsberghowell for representation on the East Coast….New York-based music shop ONDA has secured Connie Mellors of Connie Mellors & Company, Toluca Lake, Calif., for representation on the West Coast and in Texas. Additionally, Allison Gerlach of Helen O’Brien & Associates, Chicago, will handle the Midwest for the music house….Leslie Alyson, formerly of RAW/Progressive Films, Hollywood, has joined Partos, Santa Monica, as an agent. The Partos firm also recently signed DP Patrick Stewart and wardrobe stylist Michael Holdaway for representation….United Talent Agency (UTA), Beverly Hills, Calif., will represent DP Matthew Libatique for commercials, music videos and features….DP David Classen is now repped by Lyons Sheldon Prosnit, Los Angeles….Connie Calhoun has joined Detroit production shop Mindfield Pictures as executive producer/sales….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More