Moo Studios, Burbank, Calif., has secured Peter McCann of M1 Management, New York, for representation on the East Coast. He will rep Moo Studios’ Moo Spots and Moo Design divisions….Chicago-headquartered Digital Kitchen has secured European representation via an agreement with Quad Productions, Paris and London. Additionally, Quad will offer production support in foreign markets to Digital Kitchen. The two companies recently collaborated on a three-spot Budweiser campaign shot in Prague for DDB Chicago. Digital Kitchen is under the aegis of president Don McNeill and CEO/chief creative Paul Matthaeus. Meanwhile, Quad continues to be repped in the U.S. via bicoastal/international Believe Media….Directors Todd Grossman, Walter Pawluk, Joe Piccirillo and the comedy directing team of Josh & Riad have signed with Sean Tracey Associates, Portsmouth, N.H., for spot representation in the Northeast….Cinematographer Jeanne Lipsey has joined The Skouras Agency, Santa Monica, for exclusive representation….Cinematographers Anghel Decca and David Knaus have returned to Dattner Dispoto and Associates, Los Angeles, for representation….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More